Heads of Deposits
Win the Deposit Battle With Better Decisions
Win the Deposit Battle With Better Decisions
The industry doesn't have a data problem — it has a decision problem. Most institutions have more deposit data than they can act on, yet still find themselves chasing insights and reacting to competitive rate moves, CD maturities, and balance outflows. Understanding what really matters, and how to leverage insights into strategic decisions that drive results, is not something you accomplish with more data and reporting – it requires intelligence that translates directly into timely action. Curinos is the industry's leading partner for deposit growth, combining the deepest benchmarking data, granular predictive analytics and 20+ years of deep deposits expertise. Our Deposit Optimizer and Analyzer suite gives deposit leaders visibility into competitive pricing, portfolio performance, and customer behavior — while Curinos One identifies exactly which customers to acquire, which to deepen, and which are at risk of leaving, then acts on those signals automatically. With $6T in account-level deposit data and rate tracking across 2,500+ institutions, no one sees more of the deposit market — and no platform turns that visibility into results faster.

Access deposit rate data from 2,500+ institutions and over $6T in account-level deposits — so every pricing decision is grounded in the most complete view of the competitive landscape available.
Elasticity models by product, market, and segment reveal exactly where rate moves will drive deposit balance growth — and where you're overpaying.
Curinos One Capture and Compound identify the highest-value deposit prospects and existing customers to target, coordinating personalized actions across marketing and product to grow balances efficiently.
Curinos receives weekly anonymized deposit account data covering $6T+ in deposits fueling our proprietary benchmarks and decision intelligence.
Curinos Deposit Optimizer clients outperform peers by 15 bps across upward and downward rate environments while maintaining or exceeding growth.
One bank generated over $1.6 billion in additional deposits since Curinos One deployment across marketing, product, and pricing decisions.
Customers acquired through Curinos One carried more than double the balances compared to the direct mail control group.