Marketing Analyzer
Decision Intelligence to improve marketing efficiency with cross-institution benchmarks and performance insights
Strategic marketing investments are more important than ever before. Growth is more expensive. Is your marketing spend keeping pace?
Marketing Analyzer provides a robust, cross-bank benchmark for evaluating overall marketing investment and channel allocations. It is the only marketing spend benchmark that provides banks with a reliable view based on actual bank data. We track over $9B in marketing spend to enable clients to benchmark normalized levels of spend relative to peers, and our proprietary marketing mix model enables granular marketing efficiency benchmarking across marketing channels. Our report readouts are provided by industry experts who are able provide guidance to turn insight into action.
Product Benefits
Set Defensible Marketing Budgets
Leverage unmatched industry and peer benchmarks to evaluate your spend volume relative to competitors.
Identify Performance Efficiencies
Understand how effectively your marketing dollars translate into new checking customers.
Improve Spend Allocation & Planning
Allocate spend optimally across products, channels and markets by identifying strengths and opportunities relative to peers.
Our Key Features
Spend Sufficiency
Determine if your marketing investment is appropriately scaled to compete effectively and achieve your growth goals by benchmarking spend levels against comparable institutions.
Spend Efficiency
Leverage a proprietary cross-bank marketing mix model to evaluate how efficiently marketing investments drive new checking relationship acquisition by channel and geography relative to peers.
Industry Trends and Insights
Go beyond the data with expert insights that help explain what the benchmarks mean for your business in the context of broader industry trends.
Key Stats
In marketing spend analyzed
Clients see 20-30% reduction in checking CPA within 12 months post-implementation
Clients acquire deposit customers at 2X the rate compared to peers