Chief Marketing Officers (CMOs)

Financial services marketers are operating in a fundamentally different environment than they were just a few years ago. Customer acquisition is becoming more expensive, competition for attention is intensifying, and the relationship value created by each new customer is less certain than it once was. Winning an account no longer guarantees primacy. Consumers increasingly spread their financial lives across multiple institutions, making every acquisition decision, and every customer interaction, more consequential. For decades, Curinos has helped financial institutions understand how customer behavior, competitive dynamics, and market conditions affect growth. By combining institution-level performance data with industry benchmarks, market intelligence, and patented decision science, we help marketing leaders identify which customers are most likely to create long-term value, where marketing investments are generating meaningful business outcomes, and how to adapt as customer and competitive dynamics evolve. Curinos One is the Decision Intelligence platform for banking. It combines Curinos' proprietary market intelligence, customer intelligence, and AI-driven decisioning to help institutions make smarter acquisition, engagement, and growth decisions. Rather than optimizing individual campaigns, Curinos One helps coordinate marketing, product, pricing, and customer engagement around a shared view of customer value. For marketing leaders, that means acquiring better customers, strengthening primary relationships, improving marketing efficiency, and maximizing customer value over time.