Heads of Digital
Heads of Digital

Heads of Digital

Intelligence That Makes Digital Channels Perform

From acquisition benchmarking to experience optimization, Curinos helps digital leaders identify which digital experiences matter most, and which investments to prioritize to drive the greatest financial impact.

Digital channels are now the primary battleground for acquiring, deepening, and retaining financial services customers — but what digital experience translates into performance? Digitally originated accounts consistently show lower balances, higher attrition, and weaker engagement than branch-originated relationships, and most institutions still struggle to connect digital activity to measurable financial outcomes. Curinos helps Heads of Digital close that gap. By combining competitive benchmarking of digital experiences and journeys, AI-driven personalization capabilities, and proprietary acquisition quality analytics, Curinos provides digital leaders with a complete view of how their channels perform — and precisely what to do to improve them. Whether the priority is reducing application abandonment, improving onboarding quality, or connecting digital engagement to downstream revenue, Curinos offers the intelligence and decisioning tools to move beyond traffic metrics and optimize every digital interaction for real business growth.

From acquisition benchmarking to experience optimization, Curinos helps digital leaders identify which digital experiences matter most, and which investments to prioritize to drive the greatest financial impact.

Benefits

Benchmark Your Digital Competition

Access behind-the-firewall competitive intelligence on peer digital journeys, features, and experiences to close gaps and prioritize roadmap investments.

Improve Digital Acquisition Quality

Identify friction points in your digital origination funnel and onboarding experience to attract higher-quality customers with stronger balances and retention.

Connect Digital to Financial Outcomes

Link digital engagement and experience data to downstream balance, revenue, and retention performance to make every investment decision count.

Success Metrics

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Clients with better Journey Effort Scores achieve 2x the approval and funding rates in checking

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Clients improve retention rates by 8 pp from improved Action Communication Experience scores

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Two-thirds of the top 30 U.S. Retail Banks use Digital Banking Analyzer

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Over 300 brands’ digital banking experience tracked