Small Business Deposit Analyzer
Purpose-built benchmarking and deposit intelligence to grow, price, and retain small business balances with confidence
The industry-leading data asset for small business deposits — tracking millions of accounts across the nation's top institutions.
Small business deposits are among the most valuable — and least understood — balances on the balance sheet. Generic consumer benchmarks miss the segment dynamics that actually drive small business performance: industry mix, sales size, relationship depth, and the outsized role of the branch network in acquisition.
The Small Business Deposit Analyzer closes that gap. Built on an industry-leading data asset tracking millions of individual small business accounts, it answers the three strategic questions every deposit leader faces: Am I acquiring valuable balances? Am I pricing strategically? Am I effectively managing churn? Cleared rate and beta benchmarks — based on actual rates, not posted rates — let you calibrate pricing by segment and band with confidence, while purpose-built segmentation across industry, sales size, and relationship depth delivers true peer comparisons. Growth and retention insights surface remix detection and at-risk signals so you can prioritize the highest-impact actions. Delivered through monthly updates, an online portal with export capabilities, and exclusive expert-led webinars, the Analyzer gives leaders a single, defensible source of truth for small business deposit strategy.
Product Benefits
Grow Balances 5–10% Faster
Institutions that understand and act on acquisition, pricing, and churn insights achieve 5–10% higher small business balance growth and retention.
Price to True Market Reality
Actual cleared rate benchmarks by segment and band — not posted rates — let you win new deposits while managing beta on existing portfolio balances.
True Peer Comparisons, Not Approximations
Purpose-built small business segmentation across industry, sales size, relationship depth, and product mix – built at the account-level – ensures you're benchmarking against comparable peers.
Our Key Features
Powerful In-Platform Analytics Tools
An online portal with interactive dashboards, flexible segmentation filters, and export capabilities — putting cleared rates, betas, and flow of funds analysis directly in your team's hands.
Curated Reports That Drive Decisions
Monthly updates featuring analytical deposit intelligence across your entire portfolio — with key strategic views curated to surface what matters most for pricing and growth decisions.
Expert Guidance From Deposit Leaders
Monthly check-ins with expert Client Success teams and exclusive webinars hosted by industry experts focused on key market changes and future impacts.
Key Stats
In balances captured from millions of individual accounts
Of U.S. small business deposit balances
Clients that leverage our platform most grew 6.1% more deposits than peers, at 5+ bp lower costs of funds as well