eBenchmarkers - Insurance

Insurance providers are competing in a market reshaped by consolidation, rising acquisition costs and squeezed marketing efficiency. GIPP has changed how customers behave at renewal and left many of the old pricing and retention models harder to trust. The questions that matter now are behavioural: where are customers dropping out of the quote journey, why are they switching, and what actually moves them to stay? Answering them takes market-level data no single provider can see on its own.

Since 2001, eBenchmarkers has pooled anonymised performance data directly from peer insurers and benchmarked it across thousands of metrics — mapped to each stage of the customer journey, from marketing and acquisition through servicing and renewal. It is the most complete market data set on actual customer buying behaviour, capturing volume, price, conversion and a host of other market standard KPIs. Rather than a single internal view, you see how you convert, retain and price relative to the market at every decision point, and precisely where the largest gains sit.

The Renewal Outcomes Benchmark makes that behavioural picture sharpest at the most common customer interaction point: It is the only platform to capture what customers genuinely do at the point of renewal — drawn from millions of real transactions each month — so you can optimise the price–retention trade-off segment by segment, on real market evidence of retail buying behaviour rather than model assumption.

Curinos experts turn that market truth into actions, with data driven recommendations to drive growth, retention and profitability.