Distribution Optimizer
Drive stronger branch performance and growth with actionable insights into market potential, positioning, performance, and competitive dynamics
Convert distribution intelligence into breakthrough performance.
Curinos’ Distribution Optimizer is a web-based GIS platform that enables retail banks to analyze their branch networks and markets using proprietary models and integrated data. It provides a unified framework to evaluate current and future network configurations, optimize locations and formats, and manage real estate—helping banks align with market opportunity and evolving customer preferences across the U.S. and Canada.
Product Benefits
Prioritize Markets for Investment
Build a detailed network strategy based on hundreds of metrics evaluating in-footprint and expansion markets.
Identify ROI Opportunities & Enhance Reach
Understand which consolidation or closure actions drive returns and assess opportunities to scale branches or ATMs to boost visibility and growth.
Improve Consumer Understanding
Gain insights into the consumer, or prospective consumers, you’re looking to target based on market demographic data like age, population, and net worth.
Our Key Features
Micro Market Insight
Micro Markets provide a strategic foundation for optimizing investment resources, reflecting distinct opportunities, while guiding banks to improve market position and grow deposit share.
Quantify Key Opportunities
Curinos' Four Factor framework provides a data-driven model that quantifies opportunities and allows banks to target markets with tactical recommendations.
Assess Site Value
Evaluate location visibility using block group scoring and market comparisons to identify sites with the highest and lowest marketing value for the bank.
Key Stats
Markets analyzed
In deposits covered
Bank branch demographics