Just like other segments, business banking is moving toward a digital-first paradigm. Curinos is pleased to present key results from our Business Banking Shopper & White Space Research which was conducted in the fourth quarter of 2021 and included 2,400 respondents.
Physical locations are becoming less important.
2018 Drivers of Convenience
35%
Branch or ATM nearby
37%
Strong digital capabilities
2021 Drivers of Convenience
26%
Branch or ATM nearby
45%
Strong digital capabilities
With the shift toward digital channels, businesses are looking for…
Curinos has identified six segments of businesses that have distinct needs.
As a result, the strategy for each segment should be distinct.
Business Banking Segments by Relative Size and Churn 2021
Financial institutions can deliver true partnership for business customers.
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