From Rewards to Recognition: How Decision Intelligence Can Reinvent Bank Loyalty

Use Promo code: CURINOS819

Aug 19, 2026 | 1 PM ET

About This Webinar:

Most institutions continue to run good-better-best rewards: tier customers by balance, spend the richest rewards on the segment least likely to leave, and hand the mass market a velvet rope they will never cross.

It’s easy to implement and easy to tie to a snapshot — but that snapshot is blind to motion, and it borrows a transactional playbook from industries that don’t have the same relationship-driven dynamics as banking.

The challenge is no longer designing a better rewards table — it’s recognizing a customer’s trajectory continuously, across products.

In this webinar, Curinos will show how decision intelligence enables banks to move beyond static tiers toward a dynamic engagement model that observes customer behavior, decides the right response, acts in the moment, and learns. It drives loyalty as a customer behavior through recognizing progress instead of just balances.

This shift in rewards turns loyalty from a retention perk for the wealthy into a growth engine for the entire book.

KEY TAKEAWAYS:

• Why good-better-best is structurally limited — and why it falls short for rewarding customers effectively: Identify how rewarding trajectory instead of balance opens value across the whole customer base, not just the top tier.
• How decision intelligence enables a coordinated engagement engine: Align observation, decision, action, and learning so recognition lands in the moment a customer’s behavior signals it matters.
• What the economics look like when you reward trajectory instead of buying balance: See how behavior-based rewards compare to rate premiums on cost, durability, and deepening value.

Speakers:

Sarah Welch, Managing Director, Curinos One, Curinos | Olivia Hamel, Director – Business Strategy & Operations, Curinos